Comparison · Self-hosted vs Managed

Pennant vs LaunchDarkly

LaunchDarkly is $10/seat/mo. Pennant is a self-hosted alternative at $0.99/mo. Here's when each makes sense.

Try Pennant Free Pennant overview
PennantLaunchDarkly
HostingSelf-hosted, your infraManaged SaaS (cloud only)
Data locationYour server, your diskLaunchDarkly's cloud
Free tier3 announcementsPaid only
Pro pricing$0.99/mo$10/seat/mo
DependenciesNone (single binary + SQLite)N/A (managed)
Setup time~30 secondsAccount signup
DashboardBuilt-in at /uiCloud dashboard
LicenseBSL 1.1Proprietary SaaS
When to use Pennant

Pick Pennant when you want simplicity and ownership.

Pennant is a single Go binary with embedded SQLite. Install it with one command, and you are running in under a minute. Your data stays on your server.

curl -fsSL https://stockyard.dev/pennant/install.sh | sh
Install Pennant Pennant docs

LaunchDarkly makes sense when you need more.

LaunchDarkly is a feature flag platform, not an announcement tool. Some teams use flags to control announcement visibility, which works but is overkill. Pennant is purpose-built for announcement bars with scheduling and targeting.
How to choose

The pricing math between Pennant and LaunchDarkly changes depending on team size. LaunchDarkly at $10/seat/mo is reasonable for a solo user. At ten seats, the difference compounds. Pennant is a flat $0.99/mo regardless of seats — the binary does not count how many people use it. For growing teams, this makes Pennant progressively cheaper while LaunchDarkly gets progressively more expensive.

Architecturally, Pennant and LaunchDarkly could not be more different. LaunchDarkly runs on distributed cloud infrastructure with load balancers, managed databases, CDNs, and redundancy across availability zones. Pennant is a single process writing to a single file on a single disk. That sounds fragile until you realize that SQLite handles more concurrent readers than most web applications will ever need, and WAL mode means reads never block writes.

Moving to Pennant

Moving from LaunchDarkly does not have to be all-or-nothing. Some teams run Pennant for new data while keeping LaunchDarkly as a read-only archive of historical records. The API makes it straightforward to build a sync script if you need both systems to reflect the same data during a transition period.

FAQ
What is Pennant?
Pennant is a self-hosted tool for managing announcement bars on your website. Create announcements, schedule them, target by URL or user segment, and track clicks.
How do I add Pennant to my site?
Add one script tag. Pennant serves the announcement bar as a lightweight embed.
Related

Pennant overview

Get started

Self-hosted announcement bar in 30 seconds.

Single binary. Free to start. $0.99/mo for Pro.

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